Yusuf ARSLAN

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Assoc. Prof. Dr. Yusuf Arslan is a faculty member in the Department of Production Management and Marketing at Sakarya University. Acting as the Principal Investigator (PI) across various empirical projects, he actively collaborates on EU Horizon initiatives and takes a leading role in designing new multinational grant proposals. Alongside his research management duties, Dr. Arslan teaches research methods and marketing courses. His primary research interests include consumer behavior, brand management, food marketing, sustainable consumption, and innovation.

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